WebsiteJamaica Tourist Board
The Jamaica Tourist Board invites applications from suitably qualified persons to fill the position of:
Digital Marketing Specialist
Job Summary
Reporting to the Digital Marketing Manager, the incumbent will be required to support the development and execution of the organization’s digital marketing programmes that result in the expansion and growth of online audience engagement across all the digital platforms.
Key Responsibilities
Technical/Professional Responsibilities
Implement the organization’s digital marketing strategy;
Develop and implement a content marketing strategy to increase and maintain SEO to meet the organization’s objectives;
Coordinate with stakeholders across the organization and the wider industry to ensure the effectiveness and adoption of relevant digital media and best practices into the workflow of the Digital Marketing Unit;
Collaborate with internal units on the development of creative, digital marketing campaigns with effective implementation across mobile app, social media, Search Engine Optimization/Search Engine Management (SEO/SEM), programmatic, and email;
Oversee the day-to-day management of the website and mobile apps, including the creation and distribution of written and visual content, user experience, and engagement;
Analyze online user behaviour & provide regular feedback on insights gained from website analytics and digital marketing campaigns to the marketing team and senior management to support the development of dynamic and effective strategies and product development
Monitor trends in digital media and marketing such as tools, applications, best practices, among others.
Administrative Responsibilities
Update and compile monthly activity reports for submission to the Promotions and Events Manager, which should include:
– An assessment of the cost effectiveness for each event/activity for which he/she is responsible and provide an evaluation of the activity
– Expense accounts and reconciliation of expenditure against Imprest
– Ascertain the learning outcome of the activity
Provide administrative support in the development of the annual calendar of marketing activities and fiscal budget for the department;
Perform any other duties assigned from time to time.
Key Competencies
Appreciation for Jamaica’s tourism product
Deep understanding of Digital Marketing
Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
Solid understanding of SEO/SEM, social media and CRM software with the ability to generate, analyze and interpret data
Proficient in Microsoft office
Critical thinking and problem-solving skills
Strong time management, oral/written communication and budget management skills
Creativity and willingness to work on own initiative in an ever-changing environment
Ability to handle pressure in order to meet challenging deadlines
Strong organizational skills and keen attention to detail
Have excellent report writing skills
Be a team player and a strategic thinker
Be self-driven and able to work within tight deadlines
Required Education and Experience
Bachelor’s Degree in Marketing, Digital Marketing or Information Technology
2+ years of experience in Digital Marketing
Proven experience delivering effective and innovative campaigns using various digital assets across multiple digital channels
Unusual Working Conditions
Job will involve frequent travel locally and overseas
Flexibility to work outside of normal business hours, on weekends, public holidays based on the requirements of projects
Must be able to manage multiple projects across multiple platforms
Special Requirement
Own and operate a reliable motor vehicle
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